(Dan Tri) – The number of Chinese auto brands entering the Vietnamese market will increase sharply in 2023, including some firms investing heavily in assembly.
When it comes to Chinese cars, many users are still concerned about quality, due to bad experiences in the past.
The evidence is that in 2023, despite the impact of the economic recession causing reduced purchasing power, many Chinese car manufacturers still launch to Vietnamese customers.
Many new brands, diverse designs and prices
Previously, Chinese cars were often distributed through a third party, not the genuine company.
For example, the Wuling brand was introduced to users by TMT Motors Vietnam on June 29.
The car has a listed price from 239 million VND, currently reduced by 20 million VND to 219 million VND, becoming the cheapest car model on the market.
Wuling Hongguang Mini EV is assembled at TMT Motors’ Hung Yen factory (Photo: Nguyen Lam).
From July 1, Shanghai Motor Corporation (SAIC) took over the distribution of MG cars in Vietnam.
The first two car models introduced to Vietnamese customers after MG Motor had a new distributor are MG5 MT and RX5.
MG5 MT targets customers who buy cars to run services.
MG RX5 belongs to the C-size SUV segment, competing directly with Mazda CX-5 or Hyundai Tucson.
Since its launch at the end of September, the MG RX5 has continuously been discounted by the distributor, currently at only 699 million VND (Photo: Nguyen Lam).
Meanwhile, the Haval brand launched in Vietnam in early August, with the pioneering product H6 HEV (hybrid).
Positioned in the C-SUV segment, which has many competitive products, Haval H6 HEV has not found its `foothold` due to the new brand factor.
In the last months of 2023, Haval H6 HEV will continuously have its price reduced by 234-244 million VND, down to 852-862 million VND depending on the time (Photo: Nguyen Lam).
Recently, on December 15, Lynk & Co – a subsidiary brand of Geely – officially launched in Vietnam with the first product introduced, model 09. This is the largest SUV model of this Chinese car company,
With such an expensive price, Lynk & Co 09 owns luxury car equipment and attention-grabbing safety technology with 23 driver assistance features (Photo: Hoang Tho).
Next, after many years of `absence`, Haima (Hai Ma) officially returned to Vietnam on December 17, distributed through Carvivu company.
Haima 7X has the same size as Toyota Innova Cross, priced from 865 million VND.
Haima 7X is distinguished from the electric 7X-E model by its grille details (Photo: Thanh Hai).
Haima 7X-E is the first pure electric MPV model in Vietnam, priced at 1.11-1.23 billion VND.
Haima 7X-E can go 501km after one charge, according to the manufacturer’s announcement (Photo: Gia An).
Large car manufacturers tend to switch to Chinese imports
Not only Chinese car manufacturers see Vietnam as a potential market, some famous brands in the world also think that products from the `country of billions of people` will be suitable for our country.
Volkswagen will introduce the Viloran model to Vietnamese customers this month.
Volkswagen Viloran will be imported from China with 2 versions, expected price ranges from 1.9 to 2.1 billion VND (Photo: Nguyen Lam).
Besides Viloran, Volkswagen Vietnam also plans to import many other car models.
Some dealers have offered customers to deposit Volkswagen Teramont
Volkswagen Teramont
Not only that, according to the director responsible for SAIC-Volkswagen’s export segment with Dan Tri reporter, Teramont will be imported from China in the near future, instead of importing from the US as currently.
Volkswagen Vietnam commented that Chinese car models are suitable for the Vietnamese market from design to equipment, especially in the context of Vietnamese customers becoming more and more demanding in their experience.
A representative of SAIC-Volkswagen said that Vietnam and the Philippines are two particularly important markets for this joint venture (Photo: Nguyen Lam).
Experts believe that this move by the German car company is quite reasonable, because the main reason why Volkswagen products are not popular in our country is due to high selling prices.
When switching import markets, the company will reduce many costs, making car prices more accessible.
The `playground` is wide open in 2024
The picture of Chinese cars entering Vietnam in 2023 has reached its final strokes, but this trend promises to continue to flourish in 2024.
In addition to the new products that have been introduced, MG Motor also plans to launch the new HS and MG7 (competing with Toyota Camry).
MG7 is a product that Vietnamese customers are looking forward to thanks to its eye-catching sporty design (Photo: CarExpert).
Similarly, Lynk & Co has two car models, 01 and 05, that have not yet been introduced;
Baojun Yep will compete directly with VinFast VF 3 (Photo: ChinaCrunch).
Omoda and Jeacoo have displayed some products but have not officially launched yet.
In early November, Omoda & Jeacoo Automobile Co., Ltd. signed a principle contract with Geleximco Group.
The first two products expected to be launched are Omoda 5 and Jeacoo 7 (Photo: Bao Lam).
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